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Yeji Kim-Barros

The Product Person

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March 22, 2023

I am going slow to go fast

Going fast and breaking things has become a ubiquitous phrase in product management, akin to the widely adopted Agile Manifesto. In fact, there are so many variations of this mindset. Fail fast and learn faster. Speed is a currency. Time...

Startup Personal-essay Founder Product-management

March 15, 2023

Case study on a 4-step process towards problem discovery

My goal is to help people practice self-care in a meaningful way. However, before diving into product ideas, I needed to address several unknowns and assumptions.

Startup Case-study Founder Product-management

March 14, 2023

Reasons why I am hesitant to share my ideas

Lately, I found myself scrolling through startup forums and noticed a common theme. People are notoriously protective of their ideas.

Startup Personal-essay Founder

February 7, 2023

Discovering hidden user insights (Part 2: how to talk to people)

I attended a local networking event to meet new people for my undercover problem discovery work. My primary goal was to get people talking and learn about their current struggles and how they’re trying to solve them.

Startup How-to Founder Product-design

January 30, 2023

Discovering hidden user insights (Part 1: undercover user research)

To avoid the pitfall of making assumptions when developing a new product, I opted for some undercover user research instead of building first and then adding scientific rigor to validate my idea.

Startup How-to Founder Product-design

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Yeji Kim-Barros © 2023.

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