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Yeji Kim-Barros

The Product Person

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Personal-essay

A collection of 12 posts

August 31, 2023

I don't want to be a wannapreneur

If I had a dollar for every time someone told me they wanted to break away from the corporate rat race to be their own boss, I would be able to afford a home and an avocado toast for breakfast....

Startup Personal-essay Founder

May 31, 2023

Pivoting direction without a single line of code

I was determined and inspired by the vision of creating meaningful connections and combating the pervasive issue of loneliness. Instead of building a solution, I defined the target audience and what problem I wanted to solve. This led me to...

Startup Personal-essay Founder

May 6, 2023

A story on differentiation gone wrong

I’m something of a hobby collector. One of my hobbies includes a “product & design journal.” It includes product and design decisions I see in the wild, and I dissect them. I recently encountered an interesting situation involving an e-commerce...

Startup Personal-essay Founder Product-management

March 22, 2023

I am going slow to go fast

Going fast and breaking things has become a ubiquitous phrase in product management, akin to the widely adopted Agile Manifesto. In fact, there are so many variations of this mindset. Fail fast and learn faster. Speed is a currency. Time...

Startup Personal-essay Founder Product-management

March 14, 2023

Reasons why I am hesitant to share my ideas

Lately, I found myself scrolling through startup forums and noticed a common theme. People are notoriously protective of their ideas.

Startup Personal-essay Founder

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