I attended a local networking event to meet new people for my undercover problem discovery work. My primary goal was to get people talking and learn about their current struggles and how they’re trying to solve them.

Startup How-to Founder Product-design

To avoid the pitfall of making assumptions when developing a new product, I opted for some undercover user research instead of building first and then adding scientific rigor to validate my idea.

Startup How-to Founder Product-design